Business Breakdown — Intake

The Business Breakdown.

This intake is the foundation of your breakdown. The more honest and detailed you are, the sharper Madison can be.

Please answer with as much detail as humanly possible.

Every sentence you write becomes context Madison uses to break your business down. One-word answers give you a surface-level breakdown. Paragraphs give you the kind of clarity that changes how you run your business. Take your time — there's no word limit, and there's no such thing as too much.

Business Information

Name*

Email*

Business Name

Website

Facebook

Instagram

TikTok

Stan Store / Shop Link

Business Snapshot

In one sentence, describe your business.

What do you sell?

What is your primary offer?

How much does it cost?

What is your highest-priced offer?

What is your lowest-priced offer?

How long have you been in business?

Current monthly revenue range

The Big Question

If Madison could only answer one thing for you — what would it be?

If Madison could answer ONE question about your business, what would it be?

Take your time. The clearer this is, the more targeted your breakdown.

Why You Bought This

Why did you decide to purchase a Business Breakdown? What feels stuck right now?

Be specific. What was the moment? What feels stuck right now?

What are you hoping Madison identifies?

Audience

Who do you currently believe your audience is?

Who do you WANT your audience to be?

Describe your ideal customer.

Be specific. Who are they? What do they struggle with? What do they want? What keeps them up at night?

What problem does your audience wake up thinking about every day?

What transformation are they looking for?

Offers

List every offer you currently sell. Price each one.

List every offer you currently sell, and price each one.

Which offer sells best?

Why do you think it sells best?

Which offer sells the least?

Why do you think it struggles?

Do you feel like you have enough offers?

If you could create one new offer tomorrow, what would it be?

Content

Which platforms are you actively using?

How often do you post?

Which platform drives the most results?

Which platform frustrates you the most?

What type of content performs best?

What type of content performs worst?

What content do you enjoy creating?

What content do you avoid creating?

If someone looked at your content today, what would they think you help people with?Gold Question

Sales

Where do most of your sales currently come from?

How are you currently generating leads?

Do you have an email list?

Do you have a follow-up process?

What do you believe is stopping people from buying?Gold Question

Marketing

What marketing activities are you currently doing?

Check all that apply.

What marketing efforts have worked best?

What marketing efforts have NOT worked?

Positioning

What makes your business different?

Why should someone buy from YOU instead of someone else?

What are you known for right now?

What would you LIKE to be known for?Gold Question

Goals

What would success look like over the next 90 days?

What would success look like in the next 12 months?

What revenue goal are you working toward?

Why is that goal important to you?

Honesty Section

Don't overthink. Don't perform. Just tell the truth — this is where breakdowns get real.

What do YOU think the biggest problem in your business is?

Don't overthink this. What's your gut telling you?

What do you think you're doing really well?

What do you think you're completely missing?

Submission Links

Drop anything you'd like reviewed. The more Madison can see, the better.

Website

Sales Page

Stan Store

Lead Magnet

Facebook

Instagram

TikTok

Email Opt-In

Other

Final Question

Fast forward 12 months. This Business Breakdown ended up being one of the best investments you've made in your business.

Paint the picture.

What happened? What changed? What would need to be true for you to feel that way?